Urban Outfitters is no stranger to controversy.
The retailer has been criticized for selling a tapestry that looked like a Nazi concentration camp uniform, a Kent State sweatshirt that appeared to have blood splatter and bullet holes on it and a drunk Jesus T-shirt for St. Patrick's Day.
But Urban Outfitters ( isn't just notorious for bad taste. Some customers are annoyed by how the retailer comes up with cute names for everyday objects so it can charge an exorbitant price for them. )
And now they're taking to Twitter to ruthlessly mock the company.
Late Thursday, @wholeyattamoney simply tweeted a photo of something called Maya's Marble Ponytail Holder on the Urban Outfitters web site that sells for $8.
Shortly after @wholeyattamoney pointed this absurdity out, someone tweeted this picture of beads with the hashtag #UrbanOutfittersbelike.
And a hot Twitter trend was born. As of 9 am EST on Friday, there were more than 50,000 tweets featuring the hashtag.
Here are some of the most hilarious.
Hydrate like a hipster!
Revenge of the Pet Rock!
A miracle drug!
Sweat as much as you want at the gym and mop your brow in style.
Here's my favorite. Although foodies might be able to get a set for less money on Etsy (. )
So what does Urban Outfitters have to say about this? #UrbanOutfittersBeLike not returning my call for comment yet.