For $2.99 a month, you can now subscribe to a Kim Kardashian West or Kylie Jenner channel on your smart phone.
Four famous Kardashian-Jenner family members launched their own paid apps on Monday in partnership with a media company called Whalerock Industries.
The apps are part of what is known as a "direct to consumer strategy" -- selling content directly and individually through an online store instead of being part of a cable TV-style bundle.
The Kardashians and Jenners are mainstays of the E! cable channel and will continue to be.
But the apps open up a new avenue to make money and make deeper connections with fans.
The apps are a vision for the future of media -- where a viewer subscribes directly to the stars and brands they're most interested in.
Whalerock launched a similar app with Tyler, the Creator over the summer.
The apps -- and companion web sites -- have videos, diaries, and a variety of lifestyle content (like beauty tips and travel guides). The celebrities "are involved in the content creation on a daily basis," a Whalerock spokeswoman said Monday.
Once fans have paid for the apps, there are more ways for the celebs to profit -- through pay-per-view extras and merchandise sales, for example.
Whalerock is seeking to sign up other A-listers for similar apps.
Kim Kardashian has had quite a bit of success with apps already -- her "Kim Kardashian: Hollywood" game has sold millions of digital copies.