Best Buy launched a week's worth of cyber sales on Sunday.
The company posted its plans for Cyber Monday. And like many other retailers, it's planning more than just one day of deals.
More and more, holiday shopping is done online. So it makes sense for retailers to ramp up -- and stretch out -- the hype over digital promotions.
Starting Sunday and continuing through December 5, BestBuy.com is offering a fresh round of discounts daily.
On the actual Cyber Monday, the site will post more than 50 one-day sales. Among them:
- $100 Best Buy gift card with a GoPro Hero 4 Black purchase
- Buy one, get one 50% off, select Nintendo 3DS games
- $10 off Chromecast
- 50% off select Kitchen Aid mixers
Cyber Week deals that went live on Sunday include up to $100 off select iPad Mini 3, $50 off an Xbox One console, and $100 off a Samsung 40-inch HDTV.
Best Buy (BBY) is also offering free shipping and in-store pickup.
To help promote its sales events, the company also launched an "enhanced" mobile app that has live chat assistance.
