Trademark square-off: Tasty Burger vs. Chipotle's Tasty Made

5 Stunning stats about Chipotle
5 Stunning stats about Chipotle

A popular Boston burger joint has a beef with Chipotle.

Tasty Burger, which serves the Official Burger of the Boston Red Sox, says Chipotle ignored a cease and desist letter demanding that it change the name and logo of its newly announced burger chain: Tasty Made.

Chipotle, on the other hand, insists the brands can co-exist.

"We fully intend to move forward with the name Tasty Made for our burger restaurant and strongly believe that we are on solid footing in doing so," spokesperson Chris Arnold said in an emailed statement. "We believe there is sufficient difference between the names and logo marks so as not to cause consumer confusion."

Chipotle registered the Tasty Made trademark on July 29, but it hasn't actually opened a Tasty Made burger joint yet. It plans to open the first in Lancaster, Ohio this fall.

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tasty made logo
Tasty Burger is angered over Chipotle's choice of name and logo for its upcoming burger restaurant.

Tasty Burger has been around since 2010 and has five locations in Massachusetts, including two in Fenway Park. It's also planning to open two locations in Washington, D.C.

David DuBois, the CEO of Tasty Burger, said Chipotle (CMG) is violating Tasty Burger's trademark rights. He said he plans to "aggressively protect" his small business.

DuBois insists the similar names and logos -- both have white lettering on a red banner -- is causing "a great deal of confusion" among customers.

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