For those prone to cracking iPhone screens, Apple just made the blow a little easier on your wallet.
Following its iPhone 7 announcement on Wednesday, the company made a few adjustments to its AppleCare+ warranty plan. Most notably, it dropped the price for repairing a cracked screen from $99 to $29.
Of course, the deal only applies to AppleCare+ members, which costs $99 (iPhone 6, 6 Plus and the iPhone SE) or $129 (iPhone 6S, 6S Plus, the 7 and 7 Plus) -- depending on the model. It includes two repairs from accidental damage, plus a service fee. After using the service twice, additional repairs -- like fixing a faulty home button -- cost $99.
Making it cheaper to fix the screen is part of Apple's larger effort to get customers to worry less about iPhone wear and tear. For example, the iPhone 7 is now water resistant and able to survive drops in the toilet. Apple (AAPL) has long cited water damage as the biggest culprit for ruining iPhones.
Related: Apple unveils iPhone 7 and waterproof Watch
While cracked screens are an easier fix, it'll cost more without the warranty: $149.
Startups like Redwood, Calif.-based iCracked have made a business out of fixing cracked smartphone screens at a more competitive price. The company sends technicians to your home, work or even a bar to repair a device for about $100. It's like Uber for cracked screens, and cheaper than what you might pay at an Apple store. But third-party repair companies don't have access to official iPhone parts, so you run the risk of it being just a quick fix.
Apple (AAPL) gives complimentary 90-day tech support and limited hardware warranty for the first year after customers purchase a new iPhone, but it doesn't cover accidental damage. An AppleCare+ plan that you purchase includes two years of full coverage.
Apple confirmed the new AppleCare+ pricing is now in effect.