Skittles could teach a master class in public relations.
Lesson 1: Be a human being.
Lesson 2: Resist the temptation to promote your product at all costs.
The Mars company, which makes Skittles, won praise Tuesday for its response to a tweet from Donald Trump Jr. that dragged its signature colorful candies into the political fray.
The son of the Republican nominee for president caused a stir on Monday when he posted an image comparing the Syrian refugee crisis to a bowl of poisoned Skittles.
Mars was not amused.
The applause came quickly.
Mars' decision to inject humanity into its response might seem an obvious way to deflect controversy -- but you don't have to look far to find companies that have tweeted their way into trouble instead.
Last year, Clorox ( was forced to apologize after it seized on a batch of new emojis from Apple as a marketing opportunity. )
It happened right after Apple released racially diverse emojis, including faces with brown and black skin. Just the wrong time for Clorox to wonder why there wasn't an emoji for bleach.