By Aaron Smith @AaronSmithCNN February 2, 2014: 9:55 AM ET
It's Her
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SodaStream won't say much about its Super Bowl spot starring Scarlett Johansson, but it's already generating lots of buzz. The company was forced by Fox to change the ad because it mentioned competitors Coke and Pepsi. Separately, SodaStream is being boycotted in some quarters because its factory is located in the Israeli-occupied West Bank.
