Visa(V) has been around a long time but it's still trying to reinvent how payments are made, said Cheung.
For example, it recently announced it's testing a new wearable 'debit ring' that could replace normal debit cards.
Customers also appreciate that the company is a leader in online security, said Cheung.
Visa's brand valuation climbed 10% compared to last year.
First published June 7, 2016: 8:49 PM ET
Methodology: The 2016 BrandZ ranking of the most valuable brands in the world was carried out by Millward Brown, part of advertising firm WPP. It calculates brand value by using in-depth financial data and interviews with over three million consumers around the world.
