Customer service can be the best marketing campaign for a business, but only if it's done right.
It's not uncommon to receive a few negative reviews, but what's the best way to handle it? Don't call commenters punks, for starters.
Here's how to grab a bigger slice of the $64 billion that shoppers are expected to spend online this season.
Follow the lead of the tech giants, and treat your employees the way you'd want to be treated. If they feel supported, they'll be more inclined to say "yes" to customers.