Custom makeup on the go

vending machine innovation loreal

Too rushed to do your makeup? No sweat. You might be able to get your fix in a New York City subway.

Cleveland-based Vendors Exchange International teamed up with cosmetics giant L'Oreal to develop and test a custom makeup vending machine last year.

A video camera in the machine takes your photo -- but doesn't store it -- as you stand in front of it. Based on the color of your outfit, it offers makeup to match.

Related: 3D printed makeup

The machine was installed in a New York City subway station in October, said Stephanie Begley, product marketing manager with VE International, where it stayed for five months.

Begley said the pilot test was successful and VE International plans to launch the vending machines more broadly, but she declined to provide any details.

First published May 15, 2014: 7:32 AM ET

Partner Offers

Most Popular