6 designers shaking up fashion

Bow & Drape wants to help fashionistas branch out from cookie-cutter shopping by customizing their wardrobe staples.

Customers shop from six basic wardrobe staples -- from a classic sweatshirt ($78) to a denim jacket ($150). They can then personalize them with appliques, bows and beadings, embroidery and custom lettering -- at no extra cost.

If you're feeling more like a follower than a leader, you can pick from designs that others have created.

The startup -- which launched in Boston and is now based in New York City -- is banking on a community-driven approach to e-commerce.

"We think that's the future of fashion in some sense," said co-founder Aubrie Pagano. "That's the really the great thing about the Internet: Anyone can become a content provider and anyone can become an influencer."