A new logo for a new laptop

hp new logo

HP slapped a new, minimalist logo on its ultra-thin Spectre laptop, which was unveiled Tuesday.

The series of four 13-degree angled lines, designed by marketing agency Moving Brands, was originally commissioned by HP in 2008 in an effort to update the company's logo. HP (HPQ) ultimately decided against changing its corporate logo, and the Moving Brands logo stayed on the shelf, until now.

First published April 5, 2016: 9:09 AM ET