Sephora's small-format store Sephora Studio in Boston entices shoppers to stop in for high-tech beauty guidance.
Its Color IQ device scans the surface of your skin to give recommendations for foundation, lip and concealers that match your skin tone.The handheld device uses color image capture technology to assess your skin.
The store also offers digital tools, like the "Moisture Meter" and "Skincare IQ" quiz, to assess your skin type and suggest a skincare regime.
Another beauty retailer, Ulta Beauty, introduced a chatbot named Madi in stores last year through a partnership with hair color brand Madison Reed. Customers can text a selfie to the chatbot and after asking a few questions, Madi will recommend a hair color.
Meanwhile, Neiman Marcus features a high-tech mirror at some of its beauty counters. The mirror records your in-store make-up session and then sends you the video via email so you have a step-by-step guide at home.
It has similar mirrors for trying on sunglasses and clothing, too.
