 |
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| Household Income $150K + | 1,464,000 | 16 | 180 |
| Owns Luxury Car – Any | 1,993,000 | 21.7 | 135 |
| Shopped Online Last 6 Months – Collectibles | 1,398,000 | 15.2 | 126 |
| Owns Any Platinum Credit Card | 3,415,000 | 37.2 | 132 |
| Ticket Purchase Last 6 Months – Museum | 807,000 | 8.8 | 155 |
| Any Foreign Vacation Destination – Last 2 Years | 2,199,000 | 24 | 124 |
| Current Market Value of Portfolio – $1 million + | 467,000 | 5.1 | 179 |
| Owns Any Securities – Last 12 Months | 6,656,000 | 72.5 | 134 |
|
|
(Sources: Nielsen @Plan, Winter 2007.)
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