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Audience Overview
C-Level & Senior Executives
Business Decision Makers
Technology Decision Makers
Affluent Consumers
Large Companies & Enterprise
Small Business
Active Investors
Business Travelers
AUDIENCE PROFILE
Large Companies & Enterprise
Over 4 million of CNNMoney.com visitors per month work for companies with more than 500
employees, and over 400,000 of those visitors are part of senior management teams.
Audience Reach (uniques) % Composition Index
C-Level Executive / Owner – Corporate127,0001.4 230 
Senior Management – Corporate461,000214 
Headcount in Organization – 500 +4,044,00044.1 124 
Headcount in Organization – 1000 +3,674,00040 127 
Headcount in Organization – 2000 +3,280,24935.7 130 
    (Sources: Nielsen @Plan, Winter 2007.)
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