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Audience Overview
C-Level & Senior Executives
Business Decision Makers
Technology Decision Makers
Affluent Consumers
Large Companies & Enterprise
Small Business
Active Investors
Business Travelers
AUDIENCE PROFILE
C-Level & Senior Executives
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Audience Reach (uniques) % Composition Index
C-Level Executive / Owner — Corporate127,0001.4 230 
C-Level Executive / Owner — Any Company Size881,0009.6 194 
EVP / SVP / VP — Any Company Size369,000191 
Senior Management — Corporate461,000214 
Senior Management — Any Company Size1,250,00013.6 193 
Sr. Management / Division Director / Dept. Director — Government40,000.4 107 
Any Business Decision Maker / Influencer3,521,00038.4 139 
    (Sources: Nielsen @Plan, Winter 2007.)
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