Consumer confidence at 4-year high

consumer confidence shopping

Consumer confidence in October rose to its highest level in four years, boosted by improvements in the job market.

The closely watched index, which measures how Americans feel about the economy, edged higher to a reading of 72.2 from a downwardly revised 68.4 in September, according to The Conference Board, a business research firm.

It marks the highest level since February 2008, when the country was at the early stages of a long and deep recession.

The reading came in slightly higher than what economists were expecting, according to a consensus.

A key factor behind Americans' optimism, was the improving employment picture. The number of workers reporting that jobs were "plentiful" increased more than 2%. People who are expecting more jobs in the coming months increased to 19.2% from 18.1%.

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This confidence in the job market comes on the heels of a positive report on Thursday, which showed that private sector hiring jumped in October.

These positive indicators land just a day before the closely-watched government's official monthly job report, which gives an expansive picture of national employment. It has taken on increased importance this month because it will give American voters one last snapshot into the health of the job market before the presidential election on Nov. 6.

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Economists are expecting the unemployment rate to edge slightly higher, up 0.1% to 7.9%.

Economists keep a close watch on consumer confidence, because it often dictates how they spend. Consumer spending drives about 70% of the U.S. economy and it is particularly important during this time of the year, when retailers are gearing up for the holiday season.

"Consumers were modestly more upbeat about their financial situation and the short-term economic outlook, and appear to be in better spirits approaching the holiday season," said Lynn Franco, director of economic indicators at The Conference Board.

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