Jaguar introduced its first ever SUV on Sunday, which will be built in the company's U.K. factory.
Luxury automaker Jaguar Land Rover is adding 1,300 jobs there to build the new Jaguar F-PACE.
The auto manufacturer, which is owned by India's Tata Motors (TTM), revealed its hiring plans Monday in Detroit.
The Jaguar F-PACE, which is expected to go on sale in 2016, is based off a concept car that debuted last year.
"We received such an overwhelmingly positive response to the C-X17 concept car last year that we just had to make it a reality," said Ian Callum, Jaguar's director of design, in a press release.
Jaguar Land Rover said the new jobs will be based at its Solihull plant, which is a short distance from Birmingham, U.K.
The Solihull factory currently employs 9,450 workers who manufacture other vehicles including the Jaguar XE, the Range Rover and the Land Rover Discovery.
The company recently invested £1.5 billion ($2.3 billion) to expand the Solihull plant and improve production of its aluminum and lightweight car materials.
Jaguar Land Rover sold over 460,000 vehicles last year, a 9% increase over 2013.
It employs 32,000 workers, with the vast majority based in the U.K.
