The jaw-dropping numbers behind China's Singles Day

China's shopping blitz sets new record
China's shopping blitz sets new record

China's Singles Day has smashed records yet again.

The total value of orders reported by e-commerce giant Alibaba during this year's online shopping bonanza hit $17.8 billion, easily topping the previous record of $14.3 billion set in 2015. That's more than Black Friday and Cyber Monday combined.

Here are some of the other jaw-dropping numbers from the online shopping festival:

$1 billion

alibaba singles day five minutes

In just the first five minutes of this year's festival, crazed shoppers spent more than $1 billion.

Related: World's biggest shopping bonanza sets new record

115 million

alibaba singles day smartphones

In 2015, more than 115 million shoppers placed orders with Alibaba on Singles Day.


Alibaba and rival e-commerce site (JD) said more than 80% of Single Day transactions took place on a mobile phone this year.


alibaba singles day brands

Alibaba launched its Singles Day sale in 2009 with 27 merchants. Now more than 16,000 brands participate. Burberry (BBRYF), Apple (AAPL) and Victoria's Secret made their debut this year, joining companies like Lululemon (LULU) and Gap (GPS).

650 million

alibaba singles day shipping

Online shopping is nothing without a strong logistics network that can deliver packages to customers.

This year, Alibaba's logistics arm Cainiao Network will use more than 1.7 million delivery personnel to pack and ship the 650 million delivery orders that were placed during the 24-hour buy fest.

100 million

alibaba singles day tv

More than 100 million viewers tuned into a 24-hour live show tied to the shopping festival in 2015. This year, Alibaba prompted people watching the show to open the company's app and shake their phones to nab discounts and deals.


alibaba singles day kobe

Ahead of the midnight start, Alibaba broadcast a three-hour gala that was part variety show, part MTV music awards. Former NBA star Kobe Bryant was this year's headliner, after singer Katy Perry canceled at the last minute citing a family emergency.

CNNMoney Sponsors