Attention: Now's your last chance to sign up for Obamacare coverage for 2017.
Almost lost in the political battle that surrounds the health reform law is the fact that open enrollment ends on Tuesday.
Enrollment in Obamacare this year will prove a critical indicator of the program's value to Americans. Sign-ups have been running ahead of the prior year, a sign of its popularity, according to former Obama administration officials. Before they left office, they focused on boosting enrollment with television ads, online outreach, in-person enrollment campaigns and the hashtag #coveragematters.
More than 11.5 million people signed up for coverage through the federal marketplace, healthcare.gov, and the 11 state-based and Washington D.C. exchanges, as of Dec. 24, according to the latest comprehensive data available. That's 286,000 more than the comparable time a year earlier.
Related: Obamacare remains popular, with 11.5 million sign ups so far
The Obama administration projected last fall that 13.8 million people will sign up this open enrollment season, which began Nov. 1.
Interest was high on Tuesday, with some users being shifted to a virtual "waiting room" to sign up.
"Despite the political uncertainty around the Affordable Care Act, we've continued to see very strong interest from consumers who want to find quality, affordable health insurance for their families," said Anne Filipic, president of Enroll America, an advocacy group that supports Obamacare.
President Trump and Congressional Republicans, however, paint Obamacare as a program that burdens consumers and is on the verge of collapse. The Department of Health & Human Services last week pulled the final $4 to $5 million in advertising promoting the end of open enrollment. The move was decried by advocates and insurers, noting that the final days of enrollment are crucial in attracting younger, healthier consumers.
Though Trump and Congress have started the process to repeal Obamacare, the program will continue this year and possibly next. Insurers have signed contracts to provide coverage through this year.
Related: Trump pulls Obamacare ads days ahead of enrollment deadline
Insurers are also closely watching this year's enrollment figures, which will play a role in whether they decide to remain in the market in 2018 and what premiums they charge.
Some states that run their own exchanges are giving their residents more time to sign up.
Californians who start their applications Tuesday will have an additional four days to complete the process.
"Experience tells us that people wait until the last day to sign up for health insurance and we do not want to leave anyone behind," said Covered California Executive Director Peter V. Lee.
Residents of Minnesota will have through Feb. 8 to enroll. MNsure, the state exchange, extended enrollment so consumers can take advantage of a new state law that provides an automatic 25% reduction in premiums to those who buy policies on the exchange but aren't eligible for federal subsidies.
