The Lamborghini Veneno will have a 750 horsepower engine and over 220 mile per hour top speed.
When a high performance luxury car isn't enough, buyers turn to tuner companies like Ruf, Hamman, and Gemballa to boost horsepower and change the car's appearance.
The new LaFerrari, unveiled at the Geneva Motor Show has a hybrid electric-gasoline engine, can do 0-60 in under 3 seconds and will cost over $1m.
The brand new Lamborghini Veneno will run you $4 million, but only if you can get your hands on one of the 3 being produced.
The brand new, $1.1m McLaren P1 can do 0-60 in under 3 seconds and boasts a carbon fiber body.
Volkswagen unveiled what it is calling the "world's most fuel-efficient car" at the Geneva Motor Show in Switzerland Tuesday.