The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.
"Girls" made Adam Driver famous, and the "Star Wars" franchise made him infamous. Now he's pitching Snickers in this Super Bowl ad, which happens to co-star a horse. Snickers, a Mars brand, will stream live from the set ahead of the game.