The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.
Anheuser-Busch (BUD) takes on immigration in its Budweiser ad, which tells the story of company co-founder and German immigrant Adolphus Busch. The spot depicts Busch arriving in America in 1857 to fulfill his dream of brewing beer. He's confronted by rough-looking Americans yelling, "You're not wanted here. Go back home!"