The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.
"Untouched by man." How's that for a catchphrase? Fiji Water says in its Super Bowl ad that its water is so good because humans have pretty much nothing to do with it (except for putting it in plastic bottles and shipping it overseas).