The cast of Super Bowl 2013: Cover girl Kate Upton, South Korean pop star Psy, a hungry cheetah and of course, lots of beer.
Hyundai (HYMTF) channels the classic Western "The Magnificent Seven" for a Super Bowl ad touting its Santa Fe SUV. A bullied kid is forced to seek recruits for his own football team.
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Like Yul Brynner's gunslinger in the film, the kid gathers a gang of friends with skills uniquely suited to the task, including weight lifters, a welder and a bear wrestler. Mom drives. As luck would have it, the Santa Fe has enough room for them all.