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Axe-tronauts wanted
To celebrate the launch of its news "Apollo" line of grooming products, Axe is planning a launch of a different kind: The company is sending a few lucky contest winners on a commercial space flight with Space Expedition Corporation. Axe's Super Bowl spot promises skyrocketing social capital for the returning fliers. Is this realistic? Maybe if they ease up on the body spray.
- Last updated February 01 2013 10:31 AM ET
