By Ivana Kottasova @ivanakottasova March 8, 2016: 1:09 PM ET
Tiger Woods
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Tiger Woods was once celebrated as the world's most successful golfer. But that was before a sex scandal dented his reputation and popularity and injuries crippled his golf game.
Nike famously kept its contract with golfer Tiger Woods after accounts of his infidelity made the news, even running a campaign with the slogan "Winning Takes Care Of Everything."