As Told To Parija Kavilanz @CNNMoney June 18, 2015: 10:53 AM ET
Lauren Bush Lauren
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Lauren Bush Lauren: Social entrepreneur, founder and CEO of FEED, a nonprofit working to fight global hunger.
My "aha" moment was born out of a time of uncertainty about my future.
While in college, I had the amazing opportunity to travel with the UN World Food Programme as a student spokesperson. It ignited my passion for working toward eradicating world hunger. But I had also spent years cultivating a skillset in design and felt confident I could build a successful career in fashion.
This left me struggling to choose between two very different life paths.
I actually remember the precise stretch [on a] sidewalk in North Bondi, Australia, when I realized I did not have to choose -- I could merge my skillset and my passion.
The first FEED bag was born out of this realization.
Today, ten years since my initial "aha" moment, FEED has given over 87 million meals though the sale of a robust line of bags and accessories.
And while I had never heard the term "conscious consumerism" or "social business" when I created that first FEED bag, the fact that using business as a mechanism to do good is the new normal shows I wasn't the only one with that revelation.
I'm honored to be a part of this movement of entrepreneurs who have figured out how to merge their skillsets with their causes to change the world.