Microsoft's new logo -- and its retro past

Microsoft has unveiled its first new logo in 25 years. Its past logos are wonderfully retro, evoking disco fever, death metal and Pac-Man.

1987's two-decade champion

gallery microsoft 1987

The 1987 logo also stylized Microsoft's first "o," albeit in a much more subtle way than the blibbet. A sliver cut out of the "o" gave this logo the moniker "Pac-Man."

Taglines came and went over the next 25 years -- including "Where do you want to go today?" and "Your potential. Our passion" -- but the Pac-Man logo remained.

Today's logo is the first in Microsoft's 37-year history to feature color and an image. Will it go the way of the short-lived death metal font, or have the staying power of Pac-Man?

  @julpepitone - Last updated August 23 2012 04:50 PM ET

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