Public apologies from Apple are rare, but not as infrequent as you'd think. The tech giant has been forced to say mea culpa for some pretty major snafus over the past decade.
Apple CEO Tim Cook issues apology for the widely panned Maps app, saying Apple "fell short" of its commitment to users.
Every year, around the time of the iPhone's release, reports of problems plaguing Apple's new smartphone inevitably pop up.
U.S. sales of the iPhone 5 are expected to slow next year after a record-setting 2012.
Apple began its iPhone 5 event in San Francisco by showing off the latest version of its iconic smartphone.