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will.i.am
Like Lady Gaga, Black Eyed Peas frontman/producer/ubiquitous tech promoter will.i.am landed a "creative director" title: He appeared at CES 2012 on behalf of Intel. Given that Intel makes no real gadgets, it's unclear exactly what his role is, but he was on stage waving ultrabooks around for all to see. He's slated to be back this year in a keynote spot, according to CEA President Gary Shapiro.
- Last updated January 06 2013 02:32 PM ET