Buddy dolls geared for boys

toy fair wonder crew

Wonder Crew are dolls created specifically for boys.

Creator Laurel Wider came up with the idea to make "little buddies" for boys, which were a cross between action figures and a favorite stuffed animal.

"There are a lack of toys for boys that encourage empathy," said Wider. "Traditional dolls, we've seen, teach girls social and emotional skills. But there's nothing like that for boys."

The Wonder Crew buddies (in stores now for $30) from Play Monster come in six different versions, such as a builder, explorer and a snuggle buddy for bedtime. Each doll also comes with a matching kid's costume (priced between $15 to $20.)

First published February 20, 2017: 4:40 PM ET

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