Voice in every gizmo

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Alexa-fever has spread and most of the big technology players are working on their own voice assistants. They're breaking out of smart speakers and appearing in everything from cars to singing fish.

In 2018, companies like Amazon and Google will be fighting to lock you into one voice ecosystem. After Google repeatedly banned Amazon from including YouTube on the Echo Show, Amazon finally gave in and agreed to Google hardware. Expect similar tugs-of-war over services on the voice platforms. Before the year is up, you may have to declare your allegiance for Alexa, Siri, Cortana or Google Assistant.

First published January 22, 2018: 1:11 PM ET

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