AI bosses

ai cd robot

Your next boss could be an artificial intelligence powerhouse.

In fact, ad agency McCann Worldgroup Japan uses an AI robot called AI-CD β as one of its creative directors.

A McCann team looked at a series of TV commercials to understand what makes a good ad, and then developed an algorithm based on what they discovered. That algorithm helps AI-CD β come up with new ads.

In 2017, it provided creative direction for a music video for Japanese Idol group "Magical Punchline."

McCann employees say the robot can help workplace creativity and doesn't have the habits or biases of human creators.

First published May 4, 2018: 10:22 AM ET

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