By Heather Kelly @heatherkelly August 28, 2017: 11:01 AM ET
Throwback to pre-Instagram cameras
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First there were instant cameras, and they printed physical square photos with faded colors. Then came smartphones, which pushed instant cameras to the edge of extinction, and Instagram, which cropped digital photos into squares with faded colors.
Completing the circle is Fujifilm's Instax Square SQ10, which takes digital photos and then prints them as squares. You can make edits on the touchscreen, such as adding film-like color filters. At $280, it's quite a bit pricer than the company's actual instant cameras (which start at $60), but Fujifilm thinks it will hit a sweet spot with millennials who want print and digital in one device.