Tech companies exaggerate and outright lie to get you to buy their products. Don't believe the hype.
Sure, you can buy those fancy 24-karat gold Monster HDMI cables, which claim to offer the best visual quality for your TV. Or you can drop tens of thousands of dollars on speaker wires which may or may not get you ever so slightly closer to the purest audio experience imaginable.
Common sense and functioning sensory organs will tell you that it's all nonsense. But because it's near impossible to quantify the performance of these products, manufacturers can gleefully hide amidst the ambiguity of it all and count their money stacks.