For starters, let me tell you what the Dart got right.
The new Dart is a good looking car. The body looks suitably sporty in bright colors and classy in subtler tones. Inside, the pricier Dart Limited's interior features comfortable leather seats and two-tone stitching.
At night, a red accent light outlines the area around the gauge cluster and entertainment center. The interior feels solidly built and is made from nice materials which, all by itself, is a huge change from pretty much any Dodge product of the recent past.
An association with actor McQueen can multiply the value of a machine.