The Dart Limited I tested was fairly well decked out with options. Those drove the price up to about $25,000, in all, but I was sitting in a car with near-luxury features. Besides the heated seats and steering wheel, it had automatic high-beam headlights and a configurable instrument cluster.
The center of the gauge cluster, where the speedometer appeared, was actually a small computer screen. The speedometer itself could be changed from the usual gauge with a needle to large digital numbers. Data displayed throughout the center panel could be changed, too, to show things like tire pressure or fuel economy. It was a bit of unnecessary fluffery, but it was fun.
An association with actor McQueen can multiply the value of a machine.