What do racy women and Internet domain names have in common? Nothing, but GoDaddy would have you believe otherwise. The domain name registrar has made a name for itself by teasing Super Bowl fans with saucy ads that are sometimes rejected by broadcasters as too sexual for television. Model and racecar driver Danica Patrick has been the face of GoDaddy for years. This year, Patrick appears alongside Israeli underwear model Bar Refaeli, best known for her work with Limited Brands (Fortune 500)' Victoria's Secret. Past GoDaddy cameos include , Jillian Michaels and Joan Rivers.
Snack trays shaped like football helmets? Small businesses say these unique, cool and quirky products are among their hottest sellers for the big game.