NEW YORK (CNNMoney) -- GoDaddy.com has added work-out taskmaster Jillian Michaels to its roster of "GoDaddy Girls."
Michaels will appear in two GoDaddy commercials during this year's Super Bowl broadcast on Feb. 6. She will be co-starring with race car driver Danica Patrick, who's been the face of the Web domain registrar for years. They'll be wearing superhero costumes in at least one of the 30-second spots.
A personal trainer and martial artist, Michaels is best known as the hard-driving fitness overseer on NBC's "The Biggest Loser" -- a television show where obese people, weighing as much as 510 pounds, compete to lose the most weight.
But she's also a one-woman corporation. Michaels has produced popular workout videos, like "30-Day Shred" and "Yoga Meltdown;" and authored best-selling books, like "Master Your Metabolism." She also has her own Wii game, called "Fitness Ultimatum."
Michaels is one of the highest profile individuals to appear in GoDaddy.com's ads, which have acquired a reputation for their risqué nature. The company's commercials often feature scantily clad women and off-color jokes.
Some of the ads have been rejected prior to their Super Bowl screenings -- including a commercial that used a crude reference for female genitalia, and another depicting a gay man named Lola.
The newest GoDaddy addition didn't immediately respond to questions from CNNMoney as to whether the company's image would clash with her own image of self-empowerment. But her prepared statement showed no sign of a conflict.
"It doesn't get much bigger than being in a Super Bowl commercial," Michaels said. "I think shooting a spot with Danica Patrick is going to be a blast."
Bob Parsons, the chief executive and founder of GoDaddy.com, announced on Twitter in September that Michaels would be joining the girls of GoDaddy.
"I am stoked about Jillian being a GoDaddy Girl," Parsons said. "She's smoking hot -- she's also edgy and smart."
Judge denies request by Paul Smith's College to change its name in order to secure huge donation from philanthropist Joan Weill? More
Cheap gas is saving Americans a lot of money in 2015. They say they've been saving it, but new evidence suggests otherwise. More
Facebook will begin testing a set of new emotions and reactions on its platform Friday for users in Ireland and Spain. More
Karim Abouelnaga turned down a job on Wall Street to address a problem that set him back as a low-income student: the summer slide. More
One of the largest pension funds in the country says it needs to cut benefits for 273,000 current and future retirees as soon as July. Otherwise, it won't be able to pay any benefits after 2025. More