Talking cars

movies cars 2
  • Franchise: Cars: The Movie
  • Debut: 2006
  • Annual sales : $2 billion

Aimed at kids and car collectors, the "Cars" characters drive demand for lunchboxes, pajamas, backpacks, and more. While licensing fees generate big dollars, a relatively new area in Disney Theme Parks, called Cars Land, also attracts fans.

May 13 2014 11:51 AM ET