The mouse that roared...

movies mickey mouse
  • Franchise: Mickey Mouse & friends
  • Debut: 1928
  • Annual sales : $4 billion

Disney (DIS) calls Mickey the most valuable franchise in the world. The most famous mouse keeps a high profile by starring in TV series on the Disney Channel, in restored versions of classic cartoons and is the face of its theme parks. Mickey products are extensively licensed. A sizable assortment of "all things Mickey" is sold in 350 Disney stores worldwide.

First published May 13, 2014: 11:51 AM ET

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