Erica Elia, 35: Gave up her lawyer job to open cupcake bakery.
Searches by would-be customers: 1,989 in 2012, up from 843
Entrepreneurs listed: 132 in 2012, up from 63
Typical pay: $18 an hour
Who needs boring wedding cakes when you can have wedding cupcakes? Searches on Thumbtack for wedding cupcake chefs have surged 136% from last year.
When Erica Elia was searching for a bakery to make cupcakes for her 2009 wedding, she couldn't find one in Milwaukee to do the job. So she made them herself. "I don't advise staying up the night before your wedding baking cupcakes," she said.
But the experience gave her the idea to open Classy Girl Cupcakes -- an online business -- in 2009. "I booked my first wedding the same month and 35 weddings that summer," she said.
"With cupcakes, you can experiment with more flavors, be more creative than with wedding cakes, and they're also cheaper," she said.
As wedding orders picked up, Elia gave up her job as a personal injury attorney and opened her first bakery store in 2010. "When I started, there was just one other cupcake bakery in the area. Now there are five that cater for weddings."