From the company that made the popular BMX bike the "PK Ripper" comes this "urban bike" from SE Bikes.
Sales at SE doubled in 2007 and again in 2008, in what brand manager Todd Lyons said was directly related to the debut of their urban bike.
This urban model is a "fixie" design, where the rear cog is fixed directly to the hub of the back wheel. There's no coasting, so you can't stop pedaling, and you brake by pedaling backward.
The bike can also be ridden as a free wheel, not a fixie, simply by reversing the rear tire. And at $329, the price point is right for many people too.