Hours after the winner is crowned, fans can grab Wincraft's official NFL-licensed Super Bowl towels declaring the champion at team shops and specialty stores nationwide.
The souvenir towels are almost exact versions of the locker room towels -- also made by Wincraft, an NFL licensee for 40 years -- that players from the winning team will use on Sunday after the game is over.
"We've provided NFL towels for locker room use for the past three Super Bowls," said Schipper, a VP. These towels are typically bestsellers among the company's more than 200 Super Bowl-themed products.
Indeed, the Super Bowl is the company's single largest sales generator every year, added Richard Pope, CEO.
Although the National Football League is under fire heading into the Super Bowl, it is by far the most popular and lucrative sport in America, raking in nearly $10 billion in 2012.