Cool gear for your Super Bowl party

Snack trays shaped like football helmets? Small businesses say these unique, cool and quirky products are among their hottest sellers for the big game.

Cutting boards

super bowl cheese boards
Team cutting boards sell for $53.95 each.

Fans hoping their teams make the cut on Super Bowl Sunday are cheering their teams in unique ways. These glass-topped bamboo kitchen boards, featuring Ravens and 49ers football fields, are hot sellers for Picnic Time, a Moor Park, Calif.-based promotional goods manufacturer.

Demand is up for such items as people have more football-related parties at home, said Scott McCormack, director of sales and marketing. "We're hearing that so many people are homegating this year instead of tailgating," he said.

Getting an NFL license two years ago proved to be a profitable move for Picnic Time, said McCormack. Since then, Super Bowl-related merchandise has accounted for 8% to 9% of the company's annual sales. "Consumers have so much passion for the Super Bowl and their teams," he said.

  @CNNMoney - Last updated January 30 2013 10:01 AM ET