What it sells: Kitchen goods like cutlery, glassware, serving dishes
World Kitchen has been around for about 100 years and makes well-known household brands like Pyrex and CorningWare.
Wal-Mart offers not only a big platform for its kitchen goods, but shares the shopping habits and choices made by millions of customers, which helps World Kitchen design its own products better.
For example, Wal-Mart told World Kitchen that its customers were very interested in cookware that could be used for baking as well as storing. World Kitchen made a line that fit those needs, and it flew off Wal-Mart shelves.
"They were very strong sellers because Wal-Mart understands its shopper," said Kris Malkoski, president of World Kitchen North America.