Runs discounted health care service
small biz obamacare fresh benies
Reid and Heidi Rasmussen, co-founders of Freshbenies

Fears that out-of-pocket costs would skyrocket as a result of Obamacare had Reid Rasmussen looking for ways to offer consumers discounts on their health care needs.

The former insurance broker came up with Freshbenies, a subscription service that sells non-insurance concierge-like medical services. For $10 a month per family, Freshbenies gives members access to six bundled services, including 24/7 access to a doctor on the phone, discounts on dental, vision care and prescription medication, and access to medical billing specialists.

"If you're uninsured, the benefits of our service are obvious," said Rasmussen. "If you already have insurance, our 24/7 call-a-doctor service can still still save you time and money because it doesn't require an additional co-pay."

Launched in October 2009, the service has 20,000 households as members. That quantity allows for bulk discounts, which helps keep Freshbenies' costs low. The startup generates $2.4 million in annual gross revenue.


- Last updated September 03 2013 06:12 AM ET
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