Costume character

quirky startups costume character
Shelly Dean-Leff
  • Thumbtack searches: 5,796 in 2014, up from 2,550 in 2013
  • Businesses listed: 368 in 2014, up from 172 in 2013

Shelly Dean-Leff's skills are in hot demand at kids' birthday parties, bar mitzvahs and even corporate events.

For Dean-Leff, working as a face painter, balloon artist and clown easily beats her previous part-time job at an insurance company, which made her feel like she was wasting her talent.

"I studied graphic design in college," she said. "I paint, I do ceramics. I've been artistic my whole life."

So last year, Dean-Leff decided to test the waters and posted a Craigslist ad for her services in the New York City area. "Right away, business started coming," she said.

She charges $100 an hour, and is often booked from 11 a.m. to 9 p.m. on weekends. She can make as much as $4,000 a month.

"The money's great, but I also love doing what I want to and being around kids," she said.

First published July 30, 2014: 2:34 PM ET

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