Product Hunt

upstarts product hunt

28-year-old Ryan Hoover had a simple idea: create a way for people to share new products with friends.

So in 2013, Hoover launched a newsletter featuring product recommendations from investors, founders and friends. Hoover, who was working at a startup at the time, had a "few hundred subscribers" within days and soon turned it into community-based website Product Hunt

A curated community of 11,000 people can send in submissions of suggested products (Hoover said he purposely keeps it small.) Every night at midnight, 30 to 50 new tech products -- from apps to websites and hardware -- surface on the site. Anyone can "upvote" products and comment, similar to Reddit.

Product Hunt, which went through Y Combinator in 2014 and has raised $7.1 million, has become a hot destination for the tech community -- including venture capitalists. Early traction on the site can be an indicator of consumer hits.

Hoover said the site gets over 3.5 million unique clicks each month. This month, it launched its first vertical for games. Hoover, who said they're not yet monetizing the site, said there will be more verticals to follow.

"We're looking at books, movies, TV, a lot of different categories...even fashion would be really fascinating," he said. -- Sara Ashley O'Brien

First published June 24, 2015: 8:20 AM ET